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McLaren Mercedes phenomenal Formula One drivers - consisting of Fernando Alonso, Lewis Hamilton and Mika Häkkinen - star in a new TV commercial that stresses the German company s passion for action-thirsty adventures.
The Mercedes Benz thermostat reflects a rising temperature but racing aficionados can pretty much handle the heat. Every second of the 60-second television ad is full of passion at Mercedes. It will be aired next weekend to coincide with Formula One races.
As reported by the Auto Spectator, the new Mercedes-Benz TV commercial reveal that Alonso and Hamilton have got racing in their blood. In a series of thrilling scenes, it becomes clear that they see themselves as friendly rivals not only on the race track but also at a hotel reception desk, at a gym, and in a sauna.
In the commercial, which will be aired starting next Saturday on the most famous public and private TV channels in Germany, Spain, and the UK, Mercedes-Benz demonstrates that the fascination of auto racing is based not only on fighting spirit but also a large dose of playful fun.
A sneak preview of the McLaren television commercial will be made on Friday, July 20, at www.mercedes-benz.tv, the company s Internet TV. There, the visitor can take a look at the full length McLaren commercial, and visitors can be replayed at any time via video on demand.
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The idea for this commercial originated in our brand philosophy, said Dr. Olaf Göttgens, the Vice President for Brand Communications at Mercedes-Benz Passenger Cars. After all, motor sports are deeply rooted in the history of Mercedes-Benz, and today they re still an essential element of our brand s fascination. Motor sports embody the passion that characterizes Mercedes-Benz.
The television commercial shows the two McLaren Formula One drivers engaging in a fierce daily competition, the Auto Spectator continued. In the spot, the current Formula One front-runner, Hamilton, wins a race just seconds ahead of the current second-place driver, Alonso. He celebrates his triumph while he s still sitting in the cockpit, with a broad grin and a wave of his hand.
But only a short time later, as the McLaren racers are driving back to their hotel on board a Mercedes-Benz C 63 AMG and a CLK 63 AMG Black Series, Hamilton is temporarily distracted by a gorgeous passerby. Alonso quickly takes advantage of the plight and leaves his flabbergasted teammate behind at a traffic light. Despite the blistering heat and their exhaustion in the sauna, each of them want to be the winner, the report continued.
Fernando Alonso and Lewis Hamilton have a passion for auto racing, said Norbert Haug, the head of Mercedes-Benz motorsports. Both of them are ambitious, focused, and competitive. They cultivate a healthy sense of rivalry and appreciate and respect each other very much. Of course this is obvious on the race track, and it was evident while we were shooting the new TV commercial, too. In spite of the time pressure and their lack of familiarity with the TV medium, they really enjoyed the shoot. Mika Häkkinen, who has won the Formula One championship twice, has been in commercials before, and he s as cool and appealing as ever this time around.
In the end, the driver who grabs the spotlight is the legendary Mika Häkkinen. The Finn flaunts his know-how about everything there is to know about saunas and Finnish delight. The phenomenal Formula One drivers end the commercial by flaunting their pearly whites even if they are just at a sauna.
More of Mercedes action is expected on the track. McLaren is leading the constructors and drivers championship and it will be radiating much of the passion in the upcoming races.
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Mercedes-benz TV Ad: the Passion for Racing Unleashed